We help e-commerce stores get more orders through Meta ads and AI
A young team, big drive, and AI solutions that can save your e-shop dozens of hours every month.
“Good effort guys, I can tell you genuinely care about this project, and that means a lot. Honestly the best approach to advertising I've experienced so far!”
– Matej Casar, bombazlava.sk






















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What We Do
Everything your e-shop needs to scale in 2026
Advertising is just one piece. We build the complete system—strategy, creative, and conversion funnel. Every component works in harmony.
Meta Ads
Facebook and Instagram campaigns designed to convert. We don't just drive clicks—we drive orders. Full-funnel approach from awareness to purchase.
Google Ads
Search, Shopping, and Performance Max campaigns that capture high-intent customers actively searching for your products.
TikTok Ads
Reach and engage younger audiences with compelling video content. Comprehensive campaign management and creative strategy.
Creative & Content
Ads that stop scrolls. User-generated content videos, graphics, landing pages—we create everything you need.
Not Just Ads
You will also need this
Meta ads and AI content are our specialization. But real growth needs a complete system. Here is what else we can do.
Website Optimization
We will improve the UX and design of your website so that it converts better. Landing pages, e-shops - we make sure every visitor counts.
Email Marketing
Automated emails, newsletters, campaigns. We build systems that sell even while you sleep.
Social Media Content
We create and publish content for your social media. Strategy, graphics, texts, planning - we handle everything.
Custom AI Solutions
AI chatbots, automated workflows, custom tools. We save time and scale your operations.
Advanced AI Solutions
Custom AI workflows, automation, and intelligent systems to scale your business and save hours every week.

Why Choose Us
4 reasons why work with us:
We're passionate
We genuinely love this work. We care about delivering excellence and constantly seeking better ways to achieve results.
We think holistically
We don't just optimize ads in isolation. We analyze your entire system—website, offer, messaging—ensuring everything works together seamlessly.
We save your time
Strategy, creative development, execution, optimization—we handle it all so you can focus on running your business.
We handle everything around you
Creatives, targeting, optimization, strategy — all of it. You can focus on what matters. We take care of marketing so you see real results.
How It Works
We grow your brand through our
Initial partnership: 90 days. Then long-term collaboration built on proven results.
Analysis
We audit your marketing, analyze competitors, and identify growth opportunities. Together we develop a strategic roadmap.
Strategy & Creative
We create your advertising strategy, develop creative assets, and implement comprehensive tracking infrastructure.
Launch & Optimize
Your campaigns go live. We monitor daily performance and continuously optimize for maximum return on ad spend.
Results
Real numbers, real brands
See how we've helped e-commerce brands grow through strategic paid advertising.
Children's Fashion
Strong product. Weak system on paid ads. We built Meta Ads strategy and achieved scalable results.
€1,459
Investment
€18,579
Revenue
12.73
ROAS
~€5
Cost/Purchase
Fashion E-shop
Good budget. But they needed a complete system on paid ads. We built campaign and optimized for real results.
€7,020
Investment
€39,223
Revenue
5.59
ROAS
Meta Ads
Meta Ads
Powersports E-shop
An e-shop with seasonal fluctuations. We took all the elements, pushed them into Meta, handled targeting, ABO/CBO testing, and multi-campaign optimization. Results in one month: €1,847 spent on Meta, €11,656 in revenue, ROAS 126, and 630% average order value growth.
€1,847
Investment
€11,656
Revenue
126
ROAS
630%
Avg. Order Value
Last-Minute Ad Scaling
Seasonal brand where the season was just around the corner. We set everything up correctly. Growth through Google Ads and Meta — synergistic campaign.
€125,853
Investment
€411,576
Revenue
3.82
caseStudies.case4.roas
120+
caseStudies.case4.aov
References
I was so lucky that when I was looking for help with online sales and Facebook advertising, I found Damian – Lucka from Balance by Luci
"We are very happy with the collaboration. We especially want to highlight the excellent communication, fast responses, and willingness to handle any questions practically at any time."
Robert Stefanco
Founder, Pánska Elegancia
"I'm glad we found each other. Damián set everything up from scratch, put real care into it, tested, refined, and optimized. Today, just two months after launch, our investment has already multiplied. The first inquiry came in after just one week — and we closed the client right away."
Peťa Klabouch
Founder, Elegantní Mytí
"I really appreciate that he's able to take full ownership of ad management across social media and the overall marketing strategy — so I can focus entirely on running the business itself."
Alena Janesová
Founder, Tentation
Our AI Work
AI content that sells Real examples from cooperation with a local nutritional supplement brand. They wanted to delegate content creation - this is what we delivered.
Real case studies from our collaborations with local brands. When content is the engine of your business, we help you build it properly.
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AI Video reklamy
Why Advertising Matters
Don't Wait for Customers to Find You. Go Where They Are.
Instant Visibility & Growth
Organic growth takes years. Digital advertising (Meta, Google, TikTok) brings traffic and sales instantly. For e-commerce stores, paid advertising accounts for up to 47% of total sales.
Precision Targeting
We don't just show ads. We find your ideal customer. We target based on interests, behavior, and shopping habits. Your budget goes only where it makes sense.
The Rule of Seven
On average, people need 7 touchpoints with a brand before they buy. Retargeting keeps your brand top-of-mind and brings back 98% of people who didn't purchase on their first visit.
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Who We Work With
We're not for everyone
We partner with brands committed to investing in growth and who understand that results require time and strategy.
Perfect Fit
- E-shops generating €10k+ monthly revenue
- Ready to invest minimum €1,500/month in advertising
- Established products with strong margins
- Seeking a long-term partner focused on results
Not a Match
- Early-stage startups without proven market fit
- Looking for overnight success or shortcuts
- Unwilling to invest in professional marketing
- Need to control every detail of execution

Meet the Founder
"I started this because I realized many e-shops lack the time for quality content and strategic marketing. I believe we can genuinely help solve that problem."
Damian
Founder, Dolphin Wave Media
@damian.drahovskyFAQ
Frequently Asked Questions
Ready to grow your e-shop?
Book a free 15-minute consultation. We'll review your current marketing and show you exactly where your growth opportunities are.
No obligation